Investing marketing dollars in video is nothing new. Digital video ad spending increased dramatically from 2017 to 2018, and those numbers are only expected to continue to increase through 2021.
Add to that an increase in video content being consumed – with 36% of users consuming video content daily and 50% consuming video at least once a week – and the case for a bigger, better video strategy is without question.
Trying to figure out how to get in the game? Download our Video Marketing Playbook for insights on the latest video marketing trends and strategies.